Most successful start ups became successful because they do the following things successfully:
• Hire good people
• Offer something the prospective customers always wanted or needed
• Spend economically
While the first two points are self explanatory, it is the third point which needs a deeper discussion. Let’s look at it closely…
For start ups, if the market sentiments are good and there is a ready market for the products/services offered, it is not very difficult to find investors interested in funding it. Remember, in the days of the dot com boom even the flimsiest of ideas got huge venture capital funding.
While getting adequate funding may be just half the job done, the key lies how one goes about spending the money. Here, one has to tread with utmost caution because one of the main reasons behind every failed start up….you guessed it, running out of money sooner than expected!
We can draw plenty of lessons from the dot com bust era when even the brightest of ideas failed because the start up companies blew up all the flush of funds in inconsequential expenses.
Rather than spending the funds in fine tuning the business model, hiring appropriately skilled professionals, improving products/services and marketing them aggressively, the start up ventures ended up spending a bigger chunk of the funds on getting immaculately furnished swanky offices and hiring hi-flying executives with mind boggling salaries, without checking whether they were best suited to the job or not.
In fact, one simple way to set up a presentable office without pouring all your funds into it is asset finance.
Asset finance companies offer a variety of competitive leasing or hire purchase products, which come in handy if you are looking to upgrade any of your business assets - be it your vehicles, office equipment, computers or machinery.
Building a customer baseUntil or unless the idea is a totally smashing one like the Ipod (mind you Apple was not a start up and commanded a lot of respect at the time of launch), it takes plenty of time and dogged efforts to build a loyal customer base.
In this scenario, the example of Google is fitting. Google went for a slow and steady mode and kept on relentlessly evolving and improving the software and the business model. Slowly it gained the confidence of the people who started shifting loyalties from other search engines towards Google. We all know where Google is today and honestly, many of us don’t even remember the leading search engines of the past.
If we were to follow such outstanding examples, the lessons to be drawn are these:
• Go for a presentable enough office address and décor but don’t blow most of your funds in this area
• Opt for asset finance to get the necessary office furniture and other assets without out laying a big chunk from your funds
• Get good, skilled people, not necessarily the best paid ones
• Fine tune the business model
• Go up the value chain with an improved product line
• Get the pricing right and line up the marketing campaigns accordingly
• Don’t neglect to provide customer service